I was recently emailed in my LinkedIn account from someone I did not know at all. Out of the blue.
In essence, they were an evangelist at their local university campus and they were looking for support for their efforts.
I have no problem with ministries as a whole, they offer direct contact with God’s message of “Good News” of salvation and eternal life.
What I do have a problem with is how they approach those that they consider that are not in ministries like themselves.
It stems from this attitude.
Recently I have attended a number of Christian group meetings and have found a similar phrase that has struck me as odd, but as a person that sees connections in various pieces of data, I must admit that what I have seen and heard is worrisome.
There’s a phrase in marketing and business called “chasing after the shiny object.” This is where people chase after things that are shiny, “exciting,” or even considered “emotional sugar” and which have or offer little to no value to a person’s life or business, but have all of the glitz and glitter of being “hip” or “cool.” This is what I call the mental “sugar high,” it’s chasing the shiny thing that is soon replaced by the “sugar crash” of reality.
On a more serious note, it’s called idolatry. But to keep it light, let’s focus on what the “shiny objects” are for a Christian.
It starts with a video.
The Jesus Picture by Akiane Kramarik
When it comes to both a startup business and businesses in general, there are six questions (the other four are in my book How to Start a Business: Mac Version) that need to be answered by every startup entrepreneur and one of the first questions you almost always have to answer first is:
Who is my customer?
The next question is just as significant in that it dovetails into the first:
What am I providing to my customer?
If you don’t know who you’re defining your product for and what problem you’re solving, you’ve missed most of your effort.
But as a Christian, both of these questions boil down to this one.