What’s your product line? Do you have a marketing plan? Can you sell that anywhere? Or do you have a limited marketing niche? What’s your game plan for marketing those products? Can you funnel it into the other products on your website? Do you have an upsell ready? And, do you want FRIES with that?
Aggressive Sales & Marketing Efforts
Do they work? Is this a comfortable marketing plan for you? Or do your sales strategies lean hard to the “Well, it’s here if you want it?” variety?
Matthew 21:21 Jesus replied, “Truly I tell you, if you have faith and do not doubt, not only can you do what was done to the fig tree, but also you can say to this mountain, ‘Go, throw yourself into the sea,’ and it will be done.
The words you say have meaning..
In an earlier verse, same chapter, Jesus returning from Bethany was hungry. Seeing the fig tree was barren of fruit, he said to the fig tree, “May you never bear fruit again!” and the fig tree withered up and dried away.
While staring at a white page on the computer generally isn’t my forte, with a list of articles to write, and two books waiting to be edited, suddenly there was a lull in the words flowing through my finger tips, and I realized it wasn’t a lack of words, but a lack of purpose. I had to find the purpose for that page. The page, this specific one, was due out in two hours. A news and political commentary to be published that day… And I had to get it done. But I had absolutely NO inspiration.
Enter Game Changer!
A quick text asking how to design a funnel that would sell a $1,000 product as the 2nd item in the marketing funnel. Normally, a sales funnel isn’t purpose driven, isn’t political spirited, and definitely not newsworthy, but somehow answering that question spearheaded a massive flood of words through the fingertips. The resulting purpose filled political commentary that may, or may not, be published in the slightly liberal leaning publication I write commentary for, and it’s counterpart commentary – published yesterday morning with the addition of quotes from President Trump’s trip to the Middle East – and then this piece of content for HWJDB, were the result.
If the words we say have meaning, what is your message?
The key to the whole concept is the message. What is the message? What message do you want to impart to your client? Do you want them to hear “Buy this now!” as your message? Or is there a greater message, such as the one Jesus presented in the story of the Fig Tree?
Words have meaning.
Luke 17:6 And the Lord said, “If you had faith like a mustard seed, you would say to this mulberry tree, ‘Be uprooted and be planted in the sea’; and it would [b]obey you.
When you speak the desires of your heart, as promises of God, by faith they will be done. It took a while for me to understand that concept… But then the question is, how does this have anything to do with sales and marketing? And how would a sales funnel, where the marketer wants a $1,000 product to be #2 in the lineup inspire such a flood of relevant words?
Technically, the inspiration didn’t come from the ‘sales funnel’ but rather from the exchange about the sales funnel. At the end, when I had explained how to insert the copy into the sales funnel, he asked, “So, do I write slap happy content, or aggressive sales and marketing copy?”
Slap Happy Content
Forgive me, but I had to ask what ‘Slap Happy Content’ was… I really didn’t know. So, I asked.
He said, “You know, the feel-good, here’s a lot of benefits for buying this product, and all the hyped-up reasons why they should buy it.”
So then, I was stuck trying to figure out the aggressive sales and marketing copy, so… Yeah, you guessed it, I’m pretty direct and to the point… I asked.
And he said, “That’s the stuff you usually write, co-ersing them to buy what you’re offering before you raise the price, sell out, or stop taking new members for the season. With a limited number of available options. When I read it, I always feel like you’ve got a gun to my head and you’re already pulling the trigger.”
“REALLY?” I’m astounded. You bet your bootie, I picked up the phone and called. I wasn’t texting anymore… “Are you serious? You think I force you to buy stuff?”
“Not really…” He’s slurring his words. “It isn’t that I feel like I’m forced to buy. It’s because you make such a convincing argument for buying it that I feel like I won’t be as successful as I could be if I don’t buy it, so… I usually cave and buy it, and the next item, and the next. You know, I’m your best customer. It’s because I feel compelled to give up my credit card number.”
(The calculator in my head is adding up his packages, and the lists I know he’s on, and anything I might have missed.)
You don’t buy that much!
“Well, I feel guilty for not buying more, because you help me so much with my business. I always get more than I pay for!” He admits, as we finish our conversation. “You make a difference, because you give so much away.”
Deuteronomy 7:9 Know therefore that the Lord your God, He is God, the faithful God, who keeps His covenant and His lovingkindness to a thousandth generation with those who love Him and keep His commandments;
You can’t out give God. He is faithful. God will provide. He will keep his covenant to us, and have mercy upon us, so long as we love and serve him.
We can make a difference, reach out and help others with our message, and God will provide all our needs, because he said he would. He is faithful.
Put your business online. Whether you need essential content for your website, or an opportunity to maximize your marketing strategy, there’s really only ONE way to improve your success, and grow your business. When you add quality content, compelling marketing copy, and value proven benefits to your website, your business will grow exponentially.
Let’s do this!
Jan Verhoeff is a political commentator, author, online marketer, and web designer. Her desire is to make a difference by helping small businesses develop an online presence. She creates copy, programs for marketing, and coaches business owners to achieve greater success. To contact her, visit www.JanVerhoeff.com for more information.